Features

Everything an advanced marketer needs from a tracking server

Run your Google Tag Manager server container on your own domain, keep it out of blocklists, and watch every request — with the tools to keep your data complete.

Marketing ROI

Better data, better return on every ad dollar

Ad platforms optimize on the conversions they can see. Give them more of the real ones.

Lower your CPA

Feed the algorithms complete conversion data

When blockers and browser limits hide conversions, bidding models optimize on a partial picture. Server-side tracking sends what your customers actually did, which can bring your cost per acquisition down.

  • Conversions reach the platforms even when the browser blocks scripts
  • Fewer gaps between your store and your ad accounts
  • Move from guesswork to numbers you can trust
Cost per acquisitionillustrative
Incomplete datahigher CPA
Complete datalower CPA
Boost ROAS with Meta CAPI

Accurate Meta Conversions API, deduplicated

Send purchase and funnel events from your server with hashed customer data and a shared event ID, so Meta matches more of them to people and counts each conversion once.

  • Server events matched to browser events by event ID
  • Hashed customer parameters for better matching
  • One place to manage what Meta receives
Meta Conversions APIdeduplicated
  • Purchaseemail · phone · fbp · fbc
  • AddToCartemail · fbp
  • ViewContentfbp

Sent from your server with the same event ID as the browser, so Meta counts each once.

Recover lost carts

Track the shoppers iOS and ad blockers hide

Safari's tracking prevention and ad blockers cut off client-side tags mid-funnel. Your own first-party domain keeps add-to-cart and checkout events flowing, so you can see and re-engage those shoppers.

  • Events keep flowing from your own subdomain
  • See the full funnel, not just the part the browser allows
  • Feed retargeting audiences with the shoppers you were missing
Funnel visibilityillustrative
Added to cart
Began checkout
Purchased
Browser-only tracking With your server
The platform

The technical features behind it

Everything that keeps your tracking fast, private and yours.

Coming soon

Cookie Extender

Browsers cut short the cookies that scripts set, often to about 7 days. Refresh them from your own server to extend them toward the 400-day maximum browsers allow.

Script-set cookie7 days
Refreshed by your serverup to 400 days
Live

Custom Loader

Serve the tag loader from a branded path of your choosing, so blocklists that look for the standard script name never match it.

blocked /gtm.js?id=GTM-XXXX
200 /assets/k3x9q2m7ab.js
Live

First-Party Domain Tracking

Answer on a subdomain of your own site, like track.yourstore.com. Add one DNS record and SSL and routing are handled for you.

https://track.yourstore.com
CNAMEtrack → your server
Live

Real-time Traefik Metrics & Dashboard

A live request meter counts what reaches your server against your plan, next to server health and logs, all in one dashboard.

1,360,000 / 2,000,00068%
Live

Meta CAPI & Google Analytics 4

Run the GA4 client and the Meta Conversions API tag in your server container and forward events from one place you control.

GA4 client Meta Conversions API Google Ads TikTok Events API
Live

Data Hashing (SHA-256)

Hash emails, phone numbers and other personal data with SHA-256 in your server container, so raw PII never reaches an ad platform.

emailjane@yourstore.com
sha2565f3a…c91e
Live

Custom Domain Management

Add and manage the domains your server answers on from the dashboard, with certificates issued and renewed for each.

track.yourstore.com SSL
sst.yourbrand.co SSL
Live

100% Data Ownership

The container, its configuration and every destination are yours. You decide what is collected and where it goes.

Your container
Your configuration
Your destinations
Also included

The basics, done properly

Live logs

Watch your server container's logs in real time.

Restart & redeploy

One click to bounce or rebuild the server.

Automatic SSL

Certificates issued and renewed for your domain.

Email support

Help from the team on every plan.

Ready to own your tracking data and boost conversions?

Start free with 20,000 requests a month and move up as your traffic grows.

No credit card required.